Avoid bans
WhatsApp bans numbers that look like spam. How to keep yours safe.
WhatsApp watches how every number behaves. If a number looks like it is sending spam, WhatsApp can ban it, and a banned number can't send anything. We can't undo a ban. These habits keep your numbers safe.
Send only to people who expect it
- Message people who gave you their number and agreed to hear from you: your customers, people who contacted you first.
- Never send to bought or scraped lists of numbers.
- Make it easy to stop. For example, end marketing Messages with "Reply STOP to unsubscribe", and respect it.
Many reports of "spam" from recipients are the fastest way to a ban.
Start slowly with a new number
A brand-new number that suddenly sends hundreds of Messages looks like spam.
- For the first week or two, send only a few dozen Messages a day, mostly to people who will reply.
- Increase little by little.
- Lower the Device's Send Caps while you warm it up. They stop your software from sending too much by mistake.
Look like a person
- Use the recipient's name, and vary the text. Hundreds of identical Messages look automated.
- Prefer conversations. Messages that get replies are a good sign to WhatsApp.
- Avoid sending many links, especially shortened links.
Keep each number healthy
- Use a real phone that stays switched on and goes online now and then.
- Use one number for one purpose, for example one for sales and one for support.
- Spread a large campaign over several Devices and several days, instead of one number in one hour.
Send Caps limit how many Messages a Device sends. They don't decide whom you send to. Spam stays spam even under the cap.